By Jackie Berkoff, Project Manager

Born between the mid-1990s and early 2010s, Gen-Z is the first generation to grow up entirely in the digital age. Members of this generation have a reputation for being tech-savvy and relying on social media for information and entertainment. For banks looking to connect with this demographic, leveraging social media influencers presents a powerful strategy to increase brand awareness and trust.

Connect using authenticity and relatability

By Zoe Diskin, Project Manager

As the financial services landscape evolves, the intersection of traditional banking and cryptocurrency continues to captivate—and to confound—investors, regulators and institutions.

By Melissa Chefec, Business Development Manager

By Maxwell Chalkin, Chief Digital Officer and Senior Project Manager

By Melissa Chefec, Business Development Manager

You go to the deli to buy a sandwich, chips and a soda and it comes to $13.20. You give the guy $15 and he gives you back $1. You ask, “hey, what about the 80 cents?” to which he replies, “we don’t have change.”

You need quarters for the washing machine at the corner laundromat. You go to the nearest bank with ten bucks for a roll of quarters only to be turned away because you don’t have an account there and they are not giving change to non-customers.

By Maxwell Chalkin, Chief Digital Officer and Senior Project Manager

As a consumer of financial products, what makes for a good experience? Twenty-five years ago, the answer would likely have had something to do with excellent service proffered by a friendly banker at your local branch who knows your name. How things have changed.

By Laura DeLaCruz, Director of Project Management and Business Development

As we enter our 26th year, MKP President and CEO Hillary Kelbick talks about plans for the future and the steps MKP is taking to stay ahead of the curve in bank marketing.

As MKP enters our second quarter-century, what’s at the top of your agenda?