By Jackie Berkoff, Project Manager

Born between the mid-1990s and early 2010s, Gen-Z is the first generation to grow up entirely in the digital age. Members of this generation have a reputation for being tech-savvy and relying on social media for information and entertainment. For banks looking to connect with this demographic, leveraging social media influencers presents a powerful strategy to increase brand awareness and trust.

Connect using authenticity and relatability

By Cathy Planchart, Senior Project Manager

By Cathy Planchart, Senior Project Manager

By Melissa Chefec, Business Development Manager

There are many reasons banks acquire other banks: to gain market share and grow deposits; to establish and deepen relationships with new customers; to expand their footprint to create new business development opportunities; to build scale to enhance product and service offerings.

By Melissa Chefec, Business Development Manager

For some people it has never happened. For others, it’s happened once, twice or even more. = And for others, it’s happening right now. What is “it”? Your bank getting bought out by another financial institution, of course!

Optimizing the Customer Experience in the Face of a Branch Consolidation

By Laura DeLaCruz, Director of Project Management and Business Development

It’s a funny thing being a creative marketing and communications agency: our clients hire us for our ideas. As fun as it is to be creative, it can be a lot of pressure to know that the bills only get paid when the ideas are good. After all, creativity flows most freely when the livin’ is easy! So, how do we keep the creative juices flowing despite the challenge of having to be creative on demand?

In planning customer communications for a bank merger, you’ll need to focus on the strategies that ensure a smooth transition of your newly acquired clients to their new accounts and services. The same holds true when it’s a systems conversion impacting your own customers.

Once customers have migrated to their new accounts and their first statements have arrived, that’s when additional communications may matter most in the long-term.

First announced in 2017, the phaseout of LIBOR (London Interbank Offered Rate) as a global interest rate benchmark for interbank lending will be completed by the end of 2021. In addition, many banks also use LIBOR as a reference rate for adjustable rate commercial and consumer loans. The United States Federal Reserve has recommended SOFR (Secured Overnight Financing Rate) as a replacement.

As you may know, LIBOR (London Interbank Offered Rate) is a global interest rate benchmark that banks use to lend to each other. Many banks also use LIBOR as a reference rate for commercial and consumer loans that carry an adjustable rate. As a result of some global scandals related to LIBOR rate manipulation, it will be phased out by the end of 2021.