Develop a strategic and tactical communication plan to convey relevant information for the smooth transition to BMO products, services, systems and brand.

Utilize a combination of traditional and digital channels to reach multiple target audiences, with the overall goal of minimizing attrition and building confidence in BMO as a financial partner.

A comprehensive communications plan addressed the touchpoints, timing, messaging and strategies to create the best customer experience while delivering requisite transition information.

The plan became the foundation on which detailed execution plans, creative development and project timelines were built.