Media & Advertising
Burke & Herbert Bank Commercial Banking Fall 2021 Advertising Campaign
Build credibility for Burke & Herbert Bank as a trusted advisor for commercial businesses – one that cares about the challenges local business owners are facing today.
Promote the availability of commercial credit and treasury management solutions.
Use multiple platforms (radio, print, online, and TV) advertising to reach a targeted audience and build positive awareness of Burke & Herbert Bank as a reputable commercial lender in the local marketplace.
Use an image and a quote from the bank’s President and CEO to add an extra level of credence to the promises we’re making – the message is coming from the top down.