Merger Communications

Industry-leading expertise
Each bank merger is unique and complex in its own way. The stakes are always high, and deadlines are always unrelenting. With MKP on your side, you can feel confident managing the challenges ahead. We know the process, the timelines, the regulatory requirements, and the constituencies. When it comes to financial industry M&A communications, there is nothing we haven’t seen or can’t handle.

You have just one chance to make a good first impression. Choose the communications partner that can make sure your messaging is timely and helpful, true to your brand promise, and deserving of your new clients’ trust.
Our framework for success

  • Determine cost-effective strategies to deliver appropriate messaging and manage hundreds of critical messages.

  • Develop timelines to meet all project requirements, especially legally mandated communications.

  • Plan information flow that does not overburden customers with more information than they need.

  • Create a cohesive messaging platform with a consistent, compelling theme across all elements and audiences.

  • Manage customer data complexities and harness the full potential of data to drive marketing strategies and campaigns.

  • Supervise, quality-control and user test all communication efforts.

  • Improve customer retention with positive reinforcement of key merger benefits throughout the entire process.
Optimizing the customer experience

MKP partners with our clients to develop conversion plans and communications that optimize the customer experience.

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