Build on the success of associating “different” with the Burke & Herbert Bank experience to increase awareness and drive new personal and business account opening.

Reinforce the bank’s commitment to great personal service.

Use disruptive word combinations along with more conventional constructions to underscore the “unexpected” theme of the campaign.

Print, online, radio and OOH advertising specifically targeted either personal or business prospects and extended the reach of the in-branch promotional collateral.

Listen to the radio spots:
30-second spot 1
30-second spot 2