Huntington National Bank-TCF Bank Merger Commercial Communications
Ensure acquired commercial customers have confidence in Huntington’s ability to serve them.
Pandemic-related work from home policies made it uncertain that required direct mail communications would be received.
Create a specific conversion package for commercial customers, with unique branding, sizing, and design elements. Tailor images and tone specifically for commercial audience.
Use copy blocks to deliver customized account and service change information to provide an improved customer experience.
Utilize in-branch handouts, in-app messaging, a dedicated microsite, and a comprehensive online Treasury Management Transition Guide in addition to legally-required direct mail.