Huntington-TCF Merger Digital Communications
For this market leader in digital customer experience and communications, deploy a robust journey of touchpoints that sets the tone of the digital-first CX acquired customers should expect with their new bank.
Deliver important product and service conversion information in multiple channels to ensure a smooth transition.
Develop a central hub for all important merger information from legal close through systems conversion.
A frequently updated digital touchpoint calendar mapped out all audiences and timing to control the flow of information and optimize reach without overwhelming recipients.
Emails were carefully planned and strategically deployed to address custom audiences by line of business and customer impacts. Highly targeted messaging within online banking was refreshed as needed.
All touchpoints led to the integration microsite. Links via email and secure online/mobile messaging were configured to “deeplink” custom audiences to specific pages on the microsite, resulting in personalized, direct customer journeys.