OceanFirst/Country Bank Pre-Conversion Name Change Mailing
Almost two years between merger announcement and conversion weekend.
Country Bank’s name was changing in advance of the systems conversion, potentially causing customer confusion.
No overlap in branch footprint meant acquired customers had little awareness of OceanFirst Bank.
To keep customers informed and engaged, MKP created a direct mail announcing the bank name change and providing an update on the timing of the systems conversion.
An FAQ reinforced the benefits of their new bank and an additional buckslip summarized key information.