By Terry Cole, Chief Content Officer
By Brenna Donahue, Assistant Project Manager
With advances in technology, marketing professionals are publishing an increasing amount of digital content across all industries, including financial services. But, with a slew of marketing materials hitting customers’ inboxes, smartphones and social media feeds daily, what can you do as a company to garner the attention of those aimlessly scrolling? What steps can you take to make your content stand out, generate brand awareness and attract leads?
By Terry Cole, Director, Communications Strategy and Content
Or maybe the question is, “Is it really a leap?” Is agency-side marketing really that different from being on the client-side?
By Jeff Keller, Creative Director
“What are you going to wear?” I ask my design partner Nick as soon as I hear about the meeting.
“Black,” says Nick. “I always wear black.”
“I was thinking about a jacket and tie,” I say nervously.
Occasionally, our clients will ask for our take on blogging, and whether it’s worth the investment of time (or money, if they have to pay a copywriter). Our answer is an emphatic YES! Here are the top three reasons why blogging is worth the effort:
By Pamela Reich, Director of Communications Strategy, and Hillary Kelbick, President & CEO
Here at MKP, we know how to serve our financial institution clients because we’ve walked many miles in their shoes.
We recently interviewed three members of the MKP team to hear what they had to say about their experiences working on the “client side” before coming to work at MKP, and what their experience means for our clients.
How did working at a bank prepare you to work at an agency like MKP?
Your call center is quiet… and that’s a good thing.
If you’re a bank marketing exec, you usually try to come up with ideas that will resonate with customers and prospects, leading them to eagerly respond online, on the phone, or in person at the branch.
But sometimes the lack of response is what you want. In these instances, silence is golden.
It doesn’t happen every morning, but sometimes my owner Hillary grabs a leash and says: “Oliver, do you want to come to work today?” WORK!! WORK!! YES, I want to come to work! What could be better than work?
At MKP, we believe that brands need to keep growing and adapting over time. After all, your brand supports your company’s performance by helping to retain existing customers and attract new customers for your products and services.
Keeping your brand fresh is especially important given the influx of new technologies, ever-shifting customer demographics and consumer desires. It’s when your brand stops evolving that the challenges begin!