By Terry Cole, Chief Content Officer

By Terry Cole, Chief Content Officer

Every industry seems to have its own language – words, phrases, abbreviations and acronyms that are commonly used and understood by those in the business. Banking is certainly one of the industries that has a language all its own.

By Cathy Planchart, Senior Project Manager

By Jackie Berkoff, Project Manager

Born between the mid-1990s and early 2010s, Gen-Z is the first generation to grow up entirely in the digital age. Members of this generation have a reputation for being tech-savvy and relying on social media for information and entertainment. For banks looking to connect with this demographic, leveraging social media influencers presents a powerful strategy to increase brand awareness and trust.

Connect using authenticity and relatability

By Melissa Chefec, Business Development Manager

By Cathy Planchart, Senior Project Manager

By Cathy Planchart, Senior Project Manager

By Cathy Planchart, Senior Project Manager

In planning customer communications for a bank merger, you’ll need to focus on the strategies that ensure a smooth transition of your newly acquired clients to their new accounts and services. The same holds true when it’s a systems conversion impacting your own customers.

Once customers have migrated to their new accounts and their first statements have arrived, that’s when additional communications may matter most in the long-term.

Your call center is quiet… and that’s a good thing.

If you’re a bank marketing exec, you usually try to come up with ideas that will resonate with customers and prospects, leading them to eagerly respond online, on the phone, or in person at the branch.

But sometimes the lack of response is what you want. In these instances, silence is golden.