Social Media Influencers: Bridging Banks and Gen-Z

By Jackie Berkoff, Project Manager

Born between the mid-1990s and early 2010s, Gen-Z is the first generation to grow up entirely in the digital age. Members of this generation have a reputation for being tech-savvy and relying on social media for information and entertainment. For banks looking to connect with this demographic, leveraging social media influencers presents a powerful strategy to increase brand awareness and trust.

Connect using authenticity and relatability

Post-Conversion: A Critical Window for Communications

In planning customer communications for a bank merger, you’ll need to focus on the strategies that ensure a smooth transition of your newly acquired clients to their new accounts and services. The same holds true when it’s a systems conversion impacting your own customers.

Once customers have migrated to their new accounts and their first statements have arrived, that’s when additional communications may matter most in the long-term.

6 Tips for Change Communications

Your call center is quiet… and that’s a good thing.

If you’re a bank marketing exec, you usually try to come up with ideas that will resonate with customers and prospects, leading them to eagerly respond online, on the phone, or in person at the branch.

But sometimes the lack of response is what you want. In these instances, silence is golden.

The right way to say “Sorry!”

In the world of banking, mistakes sometimes happen. We know, because crafting apology communications is a challenge we often encounter here at MKP! We call them “Oops” communications, and over the years we’ve developed several key guidelines for dealing with errors. Read on, and learn how you can turn an unfortunate snafu into an opportunity to cement an even stronger relationship with your customers.

First, don’t overreact.

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