By Terry Cole, Chief Content Officer
Is content marketing considered a “must-have” or a “nice-to-have” at your financial institution? If it’s not a core part of your marketing strategy, you may want to reconsider. Here’s why:
By Cathy Planchart, Senior Project Manager
By Cathy Planchart, Senior Project Manager
By Terry Cole, Chief Content Officer
By Terry Cole, Chief Content Officer
Your bank is ready to begin developing your next marketing campaign or communications program. You have some valuable new benefits to introduce and are excited about the opportunity to reach new prospects and deepen relationships with your existing customers. Your executive management team wants a campaign in the market now!
By Brenna Donahue, Assistant Project Manager
With advances in technology, marketing professionals are publishing an increasing amount of digital content across all industries, including financial services. But, with a slew of marketing materials hitting customers’ inboxes, smartphones and social media feeds daily, what can you do as a company to garner the attention of those aimlessly scrolling? What steps can you take to make your content stand out, generate brand awareness and attract leads?
By Terry Cole, Director, Communications Strategy and Content
Or maybe the question is, “Is it really a leap?” Is agency-side marketing really that different from being on the client-side?
By Jeff Keller, Creative Director
By John Raffa, Intern
By Amy Hanauer, Assistant Production Manager
The ongoing supply chain issues plaguing today’s economy are also affecting the manufacturing and ordering of paper stock. MKP continues to monitor current trends and we know that, with proper planning and production timelines, we can help our clients navigate the ups and downs of what sometimes feels like a never-ending rollercoaster of events beyond their control. A solid production plan can prevent needing a crystal ball (which—let’s be honest—may not have all the answers you are looking for).