By Pamela Reich, Content Strategist

One afternoon, 10-year-old Allie felt bored at home. Thinking about some of the wonderful, ordinary activities she had often shared with her grandmother, Allie asked her mother if they could go to the local bank branch. Allie always enjoyed going to the bank – the bankers knew her and always greeted her and her grandmother with a smile and sometimes even a lollipop.

Her mom shrugged her shoulders and said, “Sorry, Allie. I don’t go out to the bank anymore.”

By Melissa Chefec, Business Development Manager

What’s the difference between one bank and another? They might have slightly different product offerings and rates. Some have more branch and ATM locations than others. If you don’t see any real difference between banks, the bank that’s closest to where you live or work, may be “the best one” from your point of view.

By Jackie Berkoff, Project Manager, Brenna Donahue, Assistant Project Manager and Jasmin Rosen, Assistant Project Manager

In today’s digital era, the banking landscape is rapidly evolving, with traditional brick-and-mortar banks facing competition from online banks that offer convenience and efficiency to tech-savvy customers. A few MKP team members discuss their different views on whether physical branches are necessary.

By Cathy Planchart, Senior Project Manager

By Cathy Planchart, Senior Project Manager

By Maxwell Chalkin, Chief Digital Officer and Senior Project Manager

Optimizing the Customer Experience in the Face of a Branch Consolidation

By Laura DeLaCruz, Director of Project Management and Business Development

By Erin O'Brien, Assistant Project Manager

The COVID-19 pandemic closed down almost every bank’s branch network during the height of the pandemic. Even now, most branch lobbies require appointments upon entry so the highest priority banking can be performed.

By Laura DeLaCruz, Director of Project Management and Business Development

Here at MKP, we know how to serve our financial institution clients because we’ve walked many miles in their shoes.

We recently interviewed three members of the MKP team to hear what they had to say about their experiences working on the “client side” before coming to work at MKP, and what their experience means for our clients.

How did working at a bank prepare you to work at an agency like MKP?