Exploring the Evolving Landscape of Consumer Payment Choices
By Cathy Planchart, Senior Project Manager
A Gen Z Perspective on Payment Methods
By Jackie Berkoff, Project Manager
Why Mobile Wallets Are Banks’ New “Sticky” Product
By Laura DeLaCruz, Vice President, Business Development Officer & Chief Client Services Officer
Seizing New Marketing Opportunities
By Pamela Reich, Content Strategist
From the earliest barter system for the exchange of goods and services thousands of years ago and the advent of coins and paper money centuries later to today’s sophisticated digital solutions, the evolution of payments reflects important changes in societies and economics. The evolution of technology continues to accelerate how people and businesses transact.
Social Media Influencers: Bridging Banks and Gen-Z
By Jackie Berkoff, Project Manager
Born between the mid-1990s and early 2010s, Gen-Z is the first generation to grow up entirely in the digital age. Members of this generation have a reputation for being tech-savvy and relying on social media for information and entertainment. For banks looking to connect with this demographic, leveraging social media influencers presents a powerful strategy to increase brand awareness and trust.
Connect using authenticity and relatability
Big Banks and Bitcoin: Navigating Crypto
By Zoe Diskin, Project Manager
As the financial services landscape evolves, the intersection of traditional banking and cryptocurrency continues to captivate—and to confound—investors, regulators and institutions.
Building a Love of Savings: How to Help Younger Customers "Start Their Financial Lives"
By Melissa Chefec, Business Development Manager
Why America Needs More Black-Owned Banks Now
By Maxwell Chalkin, Chief Digital Officer and Senior Project Manager
Is Cash Dead or Just Temporarily Ill?
By Melissa Chefec, Business Development Manager
You go to the deli to buy a sandwich, chips and a soda and it comes to $13.20. You give the guy $15 and he gives you back $1. You ask, “hey, what about the 80 cents?” to which he replies, “we don’t have change.”
You need quarters for the washing machine at the corner laundromat. You go to the nearest bank with ten bucks for a roll of quarters only to be turned away because you don’t have an account there and they are not giving change to non-customers.
Technology: The Key to Customer Relationships
By Maxwell Chalkin, Chief Digital Officer and Senior Project Manager
As a consumer of financial products, what makes for a good experience? Twenty-five years ago, the answer would likely have had something to do with excellent service proffered by a friendly banker at your local branch who knows your name. How things have changed.