Enhancing Customer Engagement Using Interactive Digital Content

By Brenna Donahue, Assistant Project Manager

With advances in technology, marketing professionals are publishing an increasing amount of digital content across all industries, including financial services. But, with a slew of marketing materials hitting customers’ inboxes, smartphones and social media feeds daily, what can you do as a company to garner the attention of those aimlessly scrolling? What steps can you take to make your content stand out, generate brand awareness and attract leads?

Is Cash Dead or Just Temporarily Ill?

By Melissa Chefec, Business Development Manager

You go to the deli to buy a sandwich, chips and a soda and it comes to $13.20. You give the guy $15 and he gives you back $1. You ask, “hey, what about the 80 cents?” to which he replies, “we don’t have change.”

You need quarters for the washing machine at the corner laundromat. You go to the nearest bank with ten bucks for a roll of quarters only to be turned away because you don’t have an account there and they are not giving change to non-customers.

The Blog on Blogs

Occasionally, our clients will ask for our take on blogging, and whether it’s worth the investment of time (or money, if they have to pay a copywriter). Our answer is an emphatic YES! Here are the top three reasons why blogging is worth the effort:

Video: King of Content

One of the most powerful tools marketers have at their disposal today is video. Television has long been an effective way to reach an audience, but the advent of online marketing combined with more economical means of video production has resulted in a revolution whereby video content is the principal inexpensive and disseminable means for engaging employees, customers and business prospects alike.

Subscribe to digital transformation