Generated by AI, prompted and edited by Maxwell Chalkin, EVP, Managing Director and Chief Digital Officer
Customer Service Week is October 6-10, and it is a moment to celebrate the teams who make banking more human. But it’s also a time to reflect: Are banks truly listening to our customers? Are they designing service around their needs—or are they instead making assumptions?
Generated by AI, prompted and edited by Maxwell Chalkin, EVP, Managing Director and Chief Digital Officer
By Terry Cole, Chief Content Officer
Is content marketing considered a “must-have” or a “nice-to-have” at your financial institution? If it’s not a core part of your marketing strategy, you may want to reconsider. Here’s why:
By Cathy Planchart, Senior Project Manager
By Cathy Planchart, Senior Project Manager
By Terry Cole, Chief Content Officer
By Terry Cole, Chief Content Officer
Every industry seems to have its own language – words, phrases, abbreviations and acronyms that are commonly used and understood by those in the business. Banking is certainly one of the industries that has a language all its own.
By Cathy Planchart, Senior Project Manager
By Jackie Berkoff, Project Manager
Born between the mid-1990s and early 2010s, Gen-Z is the first generation to grow up entirely in the digital age. Members of this generation have a reputation for being tech-savvy and relying on social media for information and entertainment. For banks looking to connect with this demographic, leveraging social media influencers presents a powerful strategy to increase brand awareness and trust.
Connect using authenticity and relatability
By Cathy Planchart, Senior Project Manager