By Cathy Planchart, Senior Project Manager
Small businesses, generally defined as independent businesses having fewer than 500 employees, account for 99.9% of all U.S. businesses.¹ They employ nearly half of the American workforce and represent 43.5% of America's GDP, making small businesses a critical part of our economic ecosystem.²
By Cathy Planchart, Senior Project Manager
By Melissa Chefec, Business Development Manager
What’s the difference between one bank and another? They might have slightly different product offerings and rates. Some have more branch and ATM locations than others. If you don’t see any real difference between banks, the bank that’s closest to where you live or work, may be “the best one” from your point of view.
By Jackie Berkoff, Project Manager
Born between the mid-1990s and early 2010s, Gen-Z is the first generation to grow up entirely in the digital age. Members of this generation have a reputation for being tech-savvy and relying on social media for information and entertainment. For banks looking to connect with this demographic, leveraging social media influencers presents a powerful strategy to increase brand awareness and trust.
Connect using authenticity and relatability
By Melissa Chefec, Business Development Manager
Once upon a time there was a new marketing & communications company named MKP. It opened its doors in 1995 and got its first significant merger communications project a couple of weeks in. It was an unexpected yet wonderful stroke of good fortune. The project was for a big bank that took a chance in hiring a young company. MKP did a “bang-up” job and even went on to win a vendor-of-the-year award from the client. The project was the first project on the now-famous “merger project list.”
By Melissa Chefec, Business Development Manager