By Brenna Donahue, Assistant Project Manager With advances in technology, marketing professionals are publishing an increasing amount of digital content across all industries, including financial services. But, with a slew of marketing materials hitting customers’ inboxes, smartphones and social media feeds daily, what can you do as a company to garner the attention of those aimlessly scrolling? What steps can you take to make your content stand out, generate brand awareness and attract leads?
By Natalie DeLaCruz, guest contributor May is recognized as AAPI Heritage Month, a period dedicated to honoring the abundant and diverse contributions of the Asian American & Pacific Islander (AAPI) community to American society. 
By Cathy Planchart, Senior Project Manager  
By Melissa Chefec, Business Development Manager There are many reasons banks acquire other banks: to gain market share and grow deposits; to establish and deepen relationships with new customers; to expand their footprint to create new business development opportunities; to build scale to enhance product and service offerings.